159.3% Increase in Organic Conversions!

The first thing we did was take a deep dive into Escapely’s business and brand, with the aim of answering a single essential question: namely, which keywords would be most likely to bring the right customers to their doorstep? This required thinking our way into the heads of Escapely’s potential clients––what would they type into Google, if they were looking for a service like Escapely?

Of course, knowing the right keywords is one thing, and optimizing a site for them is another. Armed with just the right keywords, we set about reshaping Escapely’s content around the terms we’d identified––even going so far as to build new service pages to promote events that before were only briefly mentioned on the site (like virtual trivia and virtual bingo). These efforts were matched by a technical audit designed to strengthen on-page SEO efforts across every inch of Escapely’s website.

Undergirding all of this activity was our initial Competitor Analysis, which allowed us to pinpoint gaps in Escapely’s content offerings and gave us a comprehensive sense of the virtual escape room landscape. Once we knew what made Escapely unique, we were better-equipped to highlight those points of differentiation on-site.

Obviously, site optimization is only one piece of the puzzle––if you want to rise in the search rankings, you need sites with high domain authority to link to your content. Escapely had been doing okay on this front before we got involved––with about 10 links per week––but we promptly set about doubling that number.